Mark Twain’s quote settled it. “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of coloured glass that have been in use through all the ages “, was what he said.
I took a massive leap from Mark Twain’s perspective to an even more insightful resolution: God had created everything (even Man). Every other new thing is a product of manipulation.
You should never be surprised when people classify your ideas or business as “one of them”. They will. But you can rewrite their dialogue to “one of kind” if you can find and express your uniqueness from today.
Whether you are selling a product or service, one sure bait to attract your customers is telling them what you can offer that no one else can’t.
A woman told my family about her business. She said in her community, they lacked adequate power supply. However, whenever the distributing company decides to favour them, they would have stable light for up to four days at a stretch.
After she also studied that her community was a student-packed community that enjoys cold drink, she decided to run a business, selling cold drinks.
With the information she had already gathered, she bought a very good refrigerator and Generator to run the business. The woman recounted to us how her sales shoot up after the rare days of stable light, as people from far and near of the community troupes to her shop to get chilled drinks.
Did I say shoot up? Yes. I said that because during the period of stable light, other traders where able to sell cold drinks too, but she is the one who has the unfair advantage whenever black-out returns. You know what that means? She is selling the same thing as other traders, but definately not without her own uniqueness.
Think of this thing: Every brand you love, did you not have other option. Why did you remain loyal? What do you love about them?
If you thoughtfully go over these questions, I am sure you will are already bothered about finding the uniqueness that your business needs to project so it can thrive.
I have some useful materials for you:
- 15 Ways to Define What Makes Your Brand Unique– by Business2Community
- 5 Tricks to Find Your Brand’s Own Uniqueness– by Belinda Weaver
- 5 Steps To Determine Your Unique Selling Point– by Americanexpress
- Finding your unique selling point: How to choose an unbeatable USP– by Fabrik
- 3 Ways to Discover Your Unique Selling Proposition– by Entrepreneur
Download my free E-book: “Bugs Fixed: Download the Upgraded Version of You”. This E-book will help you recognize things that hold you back from being productive, fix them and help you start a new and better life.